Pour réussir, il faut que votre désir de réussite soit plus grand que votre peur de l’échec
MAGALIE : DG Distribution BtoC et BtoB
1010 € HT par jour
Disponibilité : Maintenant {[{ (freelance.date_available <= now() ? 'Maintenant' : freelance.date_available|date:'dd/MM/yyyy') }]} Maintenant préavis de {[{ freelance.preavis }]} mois {[{ freelance.availability }]}
Disponible en part-time: Oui

Profil mis à jour le : 17/07/2019

Mobile en france

Contacter MAGALIE  Ajouter aux favoris Publier un avis

Note Globale    

Bonjour, apres plus de 20 ans d'experience en développement commercial international et management de PME, je souhaite aujourd'hui apporter mon expertise/expérience à des entreprises souhaitant (re)définir leur stratégie golobale et/ou commerciale, se restructurer, se déployer à l'international ou optimiser leur force de vente btob et/ou leur retail.

Experience (internationale), adaptabilité, écoute, capacité d'analyse, orientation client et résultats sont mes principaux atouts.

MAGALIE

44 ans

Bordeaux

DG Distribution BtoC et BtoB MAGALIE

Expériences professionnelles

 

The ShoeLab
Head of Sales & Marketing

Sep 2018 - aujourd'hui

Segundo Mundo Asia – Hong Kong


MELLOW YELLOW (ERAM Group) - Paris (75000)
CEO / Managing Director

Mars 2015 - Mars 2018

(25M€, 35 people)
65 retail stores, 250 wholesale customers, mellowyellow.com

Definition and set up of a vision and strategy for the Brand after its recent acquisition

  • Global Management and development of the brand
  • Complete Restructuring of the company (HR / process / organization)
  • Financial & profitability focus
  • Artistic Director and Transition Sales director

KENZO SA (LVMH Group) - Paris (75000)
Business Unit Director

Mars 2014 - Mars 2015

Set up of a Business Unit

  • Set up of a complete category strategy (positioning, collection plan, price/product/distribution strategy)
  • Results : SS15 +25% CA

DDP, BMC company - Bègles (33130)
Managing Director

Oct 2011 - Déc 2013

(40 M€ turnover, 200 people)
women ready-to-wear
135 retail stores, 450 wholesale customers

General management and development of the company

  • Restructuring of the company (sales, logistics, marketing, product) & set up of a new global strategy
  • Direct management of marketing, sales (retail and wholesale) and design
  • Retail focus: set up of retail/performance culture, set up monitoring and management tools, processes & KPIs management, professionalize, train and coach teams, create « DDP experience », establish stock and reorder process adapted to retail, set up adapted VM approach….
  • Wholesale focus : corners and shop in shop development, setting up of new partnerships, team coaching
  • Marketing & product focus: set up brand identity and values, definition of the brand 5P, implementation of a collection plan (skus & price), implementation of CRM, setting up of PR&Community management
  • HR focus: restructuring the company, set up of a board, recruit and coach teams (management and sales team).

CATIMINI, GROUPE ZANNIER - St-macaire (33490)
International Sales director

Jan 2009 - Oct 2011

(45 M€ turnover)
childrenswear

In charge of wholesale and franchising business:

  • Management of integrated sales people in France (5 pers), Italy (1 pers), Spain (1 pers), Export (3 pers) + agents & distributors
  • Management of an area manager, franchise store coordinator + back office team (5 pers)
  • Opening of franchise stores: more than 16 stores + corners (USA, Russia, Asia…...)
  • Results : FW10 + 10%, SS 11 + 18%, FW11 +20%

ROYER LICENCES - Paris (75000)
International Sales Director

Fév 2006 - Jan 2009

(18 M€ turnover)
Shoes manufacturer and distributor

  • Develop sales and margin worldwide margin for existing brands & Launch of upscale brands worldwide
  • Opening of new areas: Russia and Eastern countries, USA, Middle-East, Greece, Scandinavia. Australia….
  • In charge of the turnover, margin and P&L / Reporting to the licensors
  • Management of integrated salesmen in France, of agents (more than 20 agents around the world), distributors (around 15 to 20 worldwide) and key accounts worldwide.
  • Achievement: 40% growth for the 1st season, 55% growth for the 2nd season (SS07) in both margin and turnover.

CWF - Les Herbiers (85500)
Brand Manager for DKNY Kids

Fév 2004 - Fév 2006

(30 M€ turnover)
Kids fashion

  • Ensure the development, monitoring and delivery of margins, productivity and revenue targets.
  • Lead the kids brand to achieve profitable and brand enhancing growth.
  • Develop a clear, integrated and deliverable strategic business plan based on the external market and that will drive growth, profitability and brand health.
  • Drive cross-functional alignment and focus to deliver brand growth and marketplace leadership.
  • Ensure strong relationships with licensor: business plan follow-up, product strategy, business review and trade marketing activities.
  • Create and deliver a clear, measurable and achievable line plan that is consumer focused and driven by market needs.
  • Definition of the brand price positioning and strategy in order to ensure perfect price positioning and margin optimization.
  • Management of a product manager.

NIKE FRANCE - St-ouen (41100)
Strategic account manager

Jan 2003 - Fév 2004

– Womens & Kids apparel (6,5 M€)
Distribution subsidiary

  • Increase sales and develop the account in order to place it among the European strategic accounts.
  • Achievement: 40% growth in Kid (against a 18% target) and 20% in women (against a 12% target).

Société de Conseil et de Management de Transition
Category account manager

Jan 2002 - Jan 2003

Womens apparel (3,5 M€)

  • Develop women category with French key accounts: Mail order, department stores, buying groups.
  • Achievement: 55% growth (25% target) including a 200% growth with the main account bringing it to a European strategic level.

GRUPO INDUSTRIAL MIRO
Export Manager

Avr 1999 - Oct 2001

– Cut & sew Division (150 M$)
Integrated Apparel group Toluca, MEXICO

  • In charge of the launch of the cut&sew division: US market and Opening of the European market and canadian market.
  • Diversification of sales networks and Setting up and management of a customer service department (4 people).


DORSHARE LIMITED
Sales Executive

Juin 1998 - Déc 1998

Apparel Trader, Turnover: 800 K$ – HONG KONG.

  • Responsible for the Back office and sales administration

Formation

 

1998     ISEG Business School - Strasbourg, France - International Trade and Management Master Degree; Focus: International Marketing & Sales, Export, Marketing & Strategy

1995     ULP (Louis Pasteur University) - Strasbourg, France - 2 year Economic and Social university degree

1993     High School Diploma "D" (mathematics & sciences)

Langues

 

anglais : Courant

espagnol : Bon niveau

allemand : Moyen