Le meilleur moyen de prévoir le futur, c’est de le créer
Patrick : Directeur Marketing et E-business
1290 € HT par jour
Disponibilité : Maintenant {[{ (freelance.date_available <= now() ? 'Maintenant' : freelance.date_available|date:'dd/MM/yyyy') }]} Maintenant préavis de {[{ freelance.preavis }]} mois {[{ freelance.availability }]}
Disponible en part-time: Oui

Profil mis à jour le : 10/03/2020
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Note Globale    

 j’ai plus de 20 ans d’experience de direction en E-business, marketing et transformation digitale au sein d’entreprises internationales tel que P&G, L’Oréal, Parrot.

Au cours de ma carrière, j’ai acquis une réputation de constructeur et leader de business digital. Mon expertise couvre tous les aspects du marketing digital, du E-commerce, de la gestion de la relation/expérience client, du management d'équipes multiculturelles et de la transformation digitale.

Expertises

  • Stratégie marketing / e-Business BtoC et B2B2C
  • Omnichannel / expérience client
  • Innovation / Business Development
  • P&L / Prévisions de vente / Optimisation des coûts
  • Leadership / Change Management / Transformation
  • Indirect e-Commerce / Amazon, Tmall
  • Partenariats stratégiques / négociation
  • Déploiement international / Analytics & KPI’s
  • Stratégie Media / SEO / SEA / Affiliation / CRM
  • Programme influenceur / Média sociaux
  • Développement de plateformes digitales / méthode agile

 

Patrick

50 ans

Paris

Directeur Marketing et E-business Patrick

Expériences professionnelles

 

Parrot International, Paris, France - Paris, France
HEAD OF INTERNATIONAL E-COMMERCE AND DIGITAL MARKETING BUSINESS UNIT

Jan 2015 - Sep 2019

Boosted Direct E-business revenues from € 100 thousand to € 15 million for Parrot consumer division by spearheading all aspects of direct E-commerce and digital marketing operations for the whole brand portfolio. Team of 13 people.
Direct E-commerce P&L strategies across globe, develop emerging segment of professional drones via online networks, as well as plan and organise promotional & media campaigns to achieve business growth and enhance overall ROI. Identify and secure market-leading projects and profitable partnerships with marketplaces (amazon, Ebay...), third parties, and sales companies.


Selected Contributions:


* Increase Direct E-commerce turnover from 1% to 15% of total company mass market turnover (15M€ in 2016) by installing parrot.com & Marketplaces in about 29 countries through strategic development and execution of international e-commerce plans (Europe, China, Japan, USA).


* Develop & accelerate Indirect E-commerce turnover (Amazon and E-retail) through product content, ranking optimizations and media investments.


* Successfully designed and initiated company's new platform "Life.Elevated" across all communication channels.


* Planned and organised countrywide media campaigns (awareness, acquisition, affiliations, RTB, and SEA) with budget of several million Euros.


* Enhanced customer experience by developing CRM through data science (2M contacts), customer services, and logistics.


REMY COINTREAU - Paris, France
CHIEF DIGITAL OFFICER

Jan 2012 - Août 2015

Envisioned and drove strategic digital transformation plans to achieve maximum business growth.
Team of 5 people.
Developed and executed digital strategies for company's key brands in line with targeted business and marketing goals. Supervised and led execution of group's digital transformation projects, including e-commerce and CRM in collaboration with cross-cultural project teams across China, UK, and USA, while managing pitch of consulting firms and framing. Enhanced consumer's digital knowledge about use and purchase of behaviour studies and conducted touchpoint analysis by developing various training programmes and solutions. Defined guidelines about SEO, SEA, social networks, media, influencers, and KPI's for different countries.


Selected Contributions:


* Accomplished development of social media platforms and launch of sites for multiple projects, including Passoa, Cointreau, and Metaxa.


* Facilitated in implementing digital strategies, innovations and tactical plans across 10 major countries as well as planned and led E-commerce and digital transformation within China (Tmall 1M€).


* Reduced overall cost of media and web agencies by 20 % through strategic planning and execution.


Garnier International - L'Oréal HQ
DIGITAL MARKETING DIRECTOR

Jan 2007 - Déc 2011

Proactively managed a wide range of CRM, E-commerce, and social marketing strategies as well as planned and led designing and establishment of digital platforms at international level.
Directed and supervised execution of digital platforms, social networks and several E-commerce pilot projects by liaising with third-party stakeholders. Developed user engagement through analysis of consumer interest patterns and engaging content, while ensuring valuable and quality services with maximum customer satisfaction and growth.


Selected Contributions:


* Secured partnerships with prestigious and high-volume business brands, such as Google, Microsoft, and Facebook.


* Designed and positioned a new CRM platform with two million contacts in five countries .


* Provided senior-level support to 20 countries in designing and initiating digital strategies and optimising ROI.


Garnier & Maybelline - L'Oréal France
DIGITAL MARKETING & CRM MANAGER

Jan 2004 - Jan 2007

Enlarged digital media investments for a brand portfolio with net worth of €3 million, while managing CRM and consumer experience in conjunction with team of two people.


Selected Contribution:


* Achieved traffic of six million visitors on website of Garnier and Maybelline in 2006.


* Accomplished company's target of attaining one million consumers through creating and executing a CRM program, which increased purchase frequency up to 20% and improved cross-selling up to 40%.


Formation

 

1993     TELECOM SUD-PARIS - Diplôme Ingénieur

Langues

 

Français : Bilingue ou langue maternelle

Englais : Courant